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Creative strategy in advertising /

Jewler, A. Jerome.

Creative strategy in advertising / by A. Jerome Jewler .- - 4th ed. - Belmont : Wadsworth publishing company , 1992. - xiii, 418 p.

ISBN: 0534162908

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

LC Class. No.: HF58.25 / .J46

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