Real time marketing for business growth : how to use social media, measure marketing and create a culture of execution /

Reece, Monique.

Real time marketing for business growth : how to use social media, measure marketing and create a culture of execution / by Monique Reece .- - New Jersey : Pearson education , 2010. - xxxii, 372 p.

97807010103


Marketing-management.
Telemarketing.

HF5415.13 / .R367