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Strategic marketing for non profit organizations /

Kotler, Philip.

Strategic marketing for non profit organizations / by Philip Kotler .- - Englewood cliffs : Prentice-Hall inc , 1987. - xvi, 670 p.

ISBN: 0138512051

Subjects--Topical Terms:
Corporations, nonprofit-marketing.
Corporations, nonprofit-United States-marketing-case studies.

LC Class. No.: HF5415 / .K6312

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