Marketing: The core (Record no. 1359)
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000 -LEADER | |
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fixed length control field | 00486nam a22001697a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140923b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 139780072999891 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .K452 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kerin, R. A. |
245 ## - TITLE STATEMENT | |
Title | Marketing: The core |
Statement of responsibility, etc | by Roger A. K., Steven W. H. and William R. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York |
Name of publisher, distributor, etc | McGraw hill Irwin |
Date of publication, distribution, etc | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxiii, 425p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hartley, S. W. and Rudelius, W. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | long loan |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Non-fiction | Taita Taveta University Library | Taita Taveta University Library | General Circulation | 09/23/2014 | HF5415 .K452 2007 | T3398 | 09/23/2014 | 09/23/2014 | long loan |