Principles of marketing (Record no. 199)
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000 -LEADER | |
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fixed length control field | 00426nam a22001577a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120607t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780137128273 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | .K57 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
9 (RLIN) | 351 |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing |
Statement of responsibility, etc | by Philip Kotler |
250 ## - EDITION STATEMENT | |
Edition statement | 12th.ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Jersey |
Name of publisher, distributor, etc | pearson Education |
Date of publication, distribution, etc | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxii, 898p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
9 (RLIN) | 352 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | long loan |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last borrowed |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Taita Taveta University Library | Taita Taveta University Library | General Circulation | 06/07/2012 | HF 5415 .K67 | T0645 | 06/07/2012 | 06/07/2012 | long loan | |||||||
Taita Taveta University Library | Taita Taveta University Library | General Circulation | 06/07/2012 | 2 | HF 5415 .K67 | T0647 | 04/14/2023 | 06/07/2012 | long loan | 03/14/2020 |