Marketing: (Record no. 4605)

MARC details
000 -LEADER
fixed length control field 00502nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180330b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073215740
040 ## - CATALOGING SOURCE
Original cataloging agency TTU
Transcribing agency TTU
Modifying agency TTU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .K452
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title the core
Statement of responsibility, etc Roger A. kerin, Steven W. Hartley and William Rudelius
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc McGrawHill
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,425p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Steven W. Rudelius.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Taita Taveta University Library Taita Taveta University Library General Circulation 03/30/2018   HF 5415 .K452 2007 T 6310 03/30/2018 03/30/2018 Books
            Taita Taveta University Library Taita Taveta University Library   03/30/2018     T 3398 03/30/2018 03/30/2018 Books
            Taita Taveta University Library Taita Taveta University Library   03/30/2018     T 6311 03/30/2018 03/30/2018 Books