Marketing Management / (Record no. 5784)
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000 -LEADER | |
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fixed length control field | 00486nam a22001577a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220930111313.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220930b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292092629 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | .K87 2016 |
245 ## - TITLE STATEMENT | |
Title | Marketing Management / |
Statement of responsibility, etc | Philip Kotler & Kevin Keller |
250 ## - EDITION STATEMENT | |
Edition statement | Global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston |
Name of publisher, distributor, etc | Pearson |
Date of publication, distribution, etc | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | p.cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
General subdivision | 1. Marketing -- Mngt. 2. Europe 3. Internet Mkting. 4. Consumer behaviour 5. Mkt. surveys |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Taita Taveta University Library | Taita Taveta University Library | General Circulation | 09/30/2022 | HF 5415 .K87 2016 | T8335 | 09/30/2022 | 09/30/2022 | Books |