Marketing Management / (Record no. 5784)

MARC details
000 -LEADER
fixed length control field 00486nam a22001577a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220930111313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220930b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092629
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .K87 2016
245 ## - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc Philip Kotler & Kevin Keller
250 ## - EDITION STATEMENT
Edition statement Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent p.cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision 1. Marketing -- Mngt. 2. Europe 3. Internet Mkting. 4. Consumer behaviour 5. Mkt. surveys
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Taita Taveta University Library Taita Taveta University Library General Circulation 09/30/2022   HF 5415 .K87 2016 T8335 09/30/2022 09/30/2022 Books