TY  - BOOK
AU  - Peter, Paul J.
AU  - Donnelly, James H.
TI  - Marketing management: knowledge and skills; text, analysis, cases, plans
SN  - 0256092257
AV  - HF 5415.13 .P47
PY  - 1992///
CY  - Boston
PB  - Donnelley 
KW  - Marketing management
KW  - Marketing management-case studies
ER  -