TY  - BOOK
AU  - Jewler, A. Jerome.
TI  - Creative strategy in advertising
SN  - 0534162908
AV  - HF58.25 .J46
PY  - 1992///
CY  - Belmont
PB  - Wadsworth publishing company
KW  - Advertising copy
KW  - Advertising layout and typography
ER  -