TY  - BOOK
AU  - Bovee, Courtland L.
TI  - Contemporary advertising
SN  - 0256065195
AV  - HF5821 .B62
PY  - 1989///
CY  - Homewood
PB  - Irwin
KW  - Advertising
N1  - Includes index.
Bibliography: p. 1-9 (3rd group)
ER  -