TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Rudelius, William.
TI  - Marketing
SN  - 9780073404721
AV  - HF5415 .M295
PY  - 2009///
CY  - New York
PB  - McGraw-Hill/ Irwin
KW  - Marketing
ER  -