TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Rudelius, William.
TI  - Marketing : the core
SN  - 978002999891
AV  - HF5415 .K452
PY  - 2007///
CY  - New York
PB  - McGraw-Hill/ Irwin
KW  - Marketing
ER  -