TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Foundations of marketing
SN  - 9781439039441
AV  - HF5415 .P6584
PY  - 2009///
CY  - Mason
PB  - South-Western Cengage learning
KW  - Marketing
ER  -