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Marketing management: knowledge and skills; text, analysis, cases, plans / by J. Paul Peter

by Peter, Paul J | Donnelly, James H.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston: Donnelley 1992Availability: Items available for loan: Taita Taveta University Library (3) Call number: HF5415.13 .P387 1991, ...

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A preface to marketing management / by J. Paul Peter .-

by Peter, J. Paul | Donnelly, James H.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill , 2008Availability: Items available for loan: Taita Taveta University Library (1) Call number: HF5415.13 .P388 2008.

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