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Advertising copywriting / by Philip Ward Burton .-

by Burton, Philip Ward.

Series: Grid series in advertising and journalismEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Columbus : Grid publishing inc , 1983Availability: Items available for loan: Taita Taveta University Library (1) Call number: FF5825 .B8 1983.

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Creative strategy in advertising / by A. Jerome Jewler .-

by Jewler, A. Jerome.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Belmont : Wadsworth publishing company , 1992Availability: Items available for loan: Taita Taveta University Library (1) Call number: HF5825 .J46 1992.

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