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Marketing management: knowledge and skills; text, analysis, cases, plans /

Peter, Paul J.

Marketing management: knowledge and skills; text, analysis, cases, plans / by J. Paul Peter - 3rd ed. - Boston: Donnelley 1992 - xvi, 943p.

ISBN: 0256092257

Subjects--Topical Terms:
Marketing management.
Marketing management-case studies.

LC Class. No.: HF 5415.13 / .P47

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