Marketing management: knowledge and skills; text, analysis, cases, plans / (Record no. 203)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120607t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256092257 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TTU |
| Transcribing agency | TTU |
| Modifying agency | TTU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | .P47 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, Paul J. |
| 9 (RLIN) | 359 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: knowledge and skills; text, analysis, cases, plans / |
| Statement of responsibility, etc | by J. Paul Peter |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston: |
| Name of publisher, distributor, etc | Donnelley |
| Date of publication, distribution, etc | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 943p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management. |
| 9 (RLIN) | 360 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management-case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Taita Taveta University Library | Taita Taveta University Library | General Circulation | 06/07/2012 | HF5415.13 .P387 1991 | T0074 | 06/07/2012 | 06/07/2012 | Books | ||||||
| Non-fiction | Taita Taveta University Library | Taita Taveta University Library | General Circulation | 06/07/2012 | HF5415.13 .P387 1991 | T0075 | 06/07/2012 | 06/07/2012 | Books | ||||||
| Non-fiction | Taita Taveta University Library | Taita Taveta University Library | General Circulation | 06/07/2012 | HF5415.13 .P387 1991 | T0076 | 06/07/2012 | 06/07/2012 | Books |