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Global marketing : Foreign entry, local marketing and global management

Johansson, J.K.

Global marketing : Foreign entry, local marketing and global management by Johny K. Johansson - Boston MCGrawHill 2009 - xix, 662p. References, Index

ISBN: 9780071263627

Subjects--Topical Terms:
Export Marketing, Export Marketing Management

LC Class. No.: HF 1416 / .J63

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