Global marketing : Foreign entry, local marketing and global management (Record no. 435)
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000 -LEADER | |
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fixed length control field | 00498nam a22001457a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120924t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071263627 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 1416 |
Item number | .J63 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Johansson, J.K. |
9 (RLIN) | 819 |
245 ## - TITLE STATEMENT | |
Title | Global marketing : Foreign entry, local marketing and global management |
Statement of responsibility, etc | by Johny K. Johansson |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston |
Name of publisher, distributor, etc | MCGrawHill |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 662p. |
Other physical details | References, Index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Export Marketing, Export Marketing Management |
9 (RLIN) | 820 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Short Loan |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Taita Taveta University Library | Taita Taveta University Library | Reference | 09/24/2012 | HF 1416 .J63 2009 | T2073 | 09/24/2012 | 09/24/2012 | Short Loan |